BWS x AMERICAN HARDWOOD
for
Soho House, Delhi
Based in Mysuru, India, Bram Woodcrafting Studio (BWS) is a contemporary woodworking atelier, dedicated to the design and crafting of solid wood furniture, bespoke interiors, and handcrafted objects. Founded on the principles of craftsmanship, sustainability, and collaboration, the studio bridges traditional carpentry techniques with modern design thinking.
For its latest project, the fit-out and custom woodwork for Soho House Delhi, Bram Woodcrafting Studio seeks to collaborate with the American Hardwood Export Council (AHEC) to showcase the possibilities of responsibly sourced American hardwoods within a distinctly Indian context.
THE ASSOCIATION
The project presents a unique opportunity to demonstrate how world-class materials can be interpreted through local craftsmanship, creating spaces that are both globally relevant and deeply rooted in place. Bram's extensive experience working with solid timber, its commitment to material innovation, and its reputation for delivering highly bespoke work at an architectural scale make it an ideal partner for such a collaboration.
SOHO
HOUSE
NEW DELHI
The Soho House New Delhi project represents a landmark addition to India's growing creative and cultural landscape. Planned within the historic neighbourhood of Mehrauli, surrounded by art galleries, design studios, fashion houses, and independent cultural institutions, the House is envisioned as a gathering place for the country's leading creative professionals and global cultural community.
PANCHSHIL REALTY
A key stakeholder in the successful realization of Soho House New Delhi is Panchshil Realty, one of India's leading luxury real estate developers and the long-standing development partner behind Soho House's presence in the country.
With a proven track record of delivering world-class hospitality, commercial, and residential projects and their understanding of premium hospitality environments, Panchshil brings deep expertise in creating spaces that combine international standards with a strong sense of place.
FILM
TREATMENT & REFERENCES
NARRATIVE AND PACING
REFERENCE - FORMULA 1: DRIVE TO SURVIVE
One of the film's central ambitions is to document the journey of this project with honesty, depth, and emotional authenticity.
Beyond celebrating the beauty of the finished craft, the film will seek to reveal the often unseen realities behind its creation—the setbacks, negotiations, moments of doubt, failed attempts, and relentless pursuit of excellence that accompany any undertaking of this scale.
Ultimately, the film seeks to leave audiences with a deeper appreciation for the extraordinary effort that lies behind the architectural spaces they inhabit, visit, and admire every day.
It will illuminate the often-unseen network of specialists, artisans, designers, craftspeople, and collaborators whose mastery of even the most nuanced skills contributes to a larger whole.
United by a shared vision, these teams navigate countless challenges, revisions, compromises, and breakthroughs, transforming ambition into reality with dedication and grace.
STRUCTURE & SOUNDSCAPE
REFERENCE - ANCIENT FUTURE (BRIDGING BHUTAN'S TRADITION & INNOVATION)
Through this lens, we aim to document a pivotal moment in the evolution of the craft itself—one where heritage and innovation coexist in meaningful dialogue.
A significant aspect of the film will be to thoughtfully capture the evolving relationship between traditional craftsmanship and contemporary technology within the woodworking process.
Rather than presenting them as opposing forces, the film will explore how advanced tools, digital workflows, and precision manufacturing techniques are being integrated with time-honoured handcrafting methods to enhance efficiency and reduce physical strain.
PILLARS OF THE NARRATIVE
PLANNING
TEAMS
Documenting the creative process, design development, material decisions, and problem
Spotlighting the designers, craftspeople, developers, and collaborators
EXECUTION
Capturing the transformation of ideas into reality through craftsmanship